How to Use Social Media to Build Your Business
It’s social media’s world and we’re just living in it. Here’s how you can use social media to build your business!
It seems like every year there’s a new social media craze that everyone’s talking about. With so many new hashtags, challenges, apps, and memes, it can sometimes be hard to keep up with what’s current and what’s old news. But if we’ve learned anything over the past decade or so, it’s that social media is here to stay, and in order to survive in an increasingly connected world, you have to adapt to your surroundings. Does that mean you have to participate in every social media trend that goes viral? Of course not, but learning how to use social media to build your business can be the difference between treading water and thriving in the new decade.
Learning how to leverage social media to build your business can be the difference between treading water and thriving in the new decade.
As the longest-reigning and most popular current social media institution, it’s safe to say that most of us are comfortable with how Facebook works. And for that reason, it’s the easiest place to start if you’re looking to use social media to build your business. Facebook is a favorite amongst the older Millennials, Generation X, and tech-literate Baby Boomers, so if you’re trying to reach any of these demographics, the ‘book is the place to be! Facebook is a place where people share family photos and reconnect with old friends, so it’s a good idea to play up the community aspect of your business when you’re posting on Facebook. Event photos, motivational posts, and seasonal content tend to do especially well on Facebook, so if you have some pictures of your team at a community outreach event or some good inspirational quotes, go ahead and start posting!
Ah, Twitter, the Wild, Wild West of social media platforms. If you’re not familiar, Twitter is a place where people express random thoughts on current events, make jokes, and interact with people all over the world. While your Facebook feed is mostly limited to people you know, Twitter allows you to read and respond to tweets from anybody no matter who or where they are. Now, that may sound like a recipe for chaos, and chaos is the end result a lot of the time, but there are ways to take advantage of Twitter and make the noise work for you.
Being able to read and reply to tweets from all over the world presents a great opportunity for you to market and build your business without very many limitations. If you see people discussing your business or your industry, feel free to jump in and add your two cents! Twitter can be a great tool for increasing brand awareness and can even help you better serve your customers. Many large companies search themselves on Twitter and offer help to customers when they see them having issues with their products. Jokes and memes aside, Twitter is a great way to get a better understanding of how the public feels about your company and the industry you work in.
While Facebook and Twitter are best used for building relationships with potential customers, Instagram is all about making yourself look good. Instagram, or IG as the kids call it, gives you the opportunity to show the world what you’ve got in the coolest way possible. Here is where you’ll post infographics, company photos, and any sort of fun content that will make your business seem like the place to be. Instagram timelines can be pretty cluttered, so you’ll want to post content and images that stand out and will make people stop scrolling. IG is great for encouraging engagement and participation as well. Its hashtag feature allows you to follow posts that use specific hashtags so you can find all content related to your business in one place. Instagram is the place to really let your company’s personality show, so don’t hold back!
Built specifically for business and networking, LinkedIn is basically Facebook in a suit. Here you’ll find millions of people looking to grow their networks, find jobs, or hire people. While you may be better off focusing on the social aspect of your company on the other platforms, LinkedIn is all about business. You’ll never look out of place trying to promote your company or use social media to build your business on LinkedIn. This is where you’ll post industry-relevant articles and provide content that’s tailored to other professionals rather than potential customers. If your business has a B2B channel, LinkedIn is where you can really thrive! As you continue to build your network and connections, you’ll start to attract more eyes to your business, and that’s never a bad thing.
Do you have any other tips on how to use social media to build your business? Let us know!